Monthly Archive
Browsing entries posted on November 2007
Nuffnang going for Revenue Sharing model?
I read this interesting blog post by Danny Foo, and he says something about Nuffnang is planning to implement a revenue sharing program. But all this while, I thought all advertising program operates on revenue sharing model? If they don’t take any shares from what the advertisers’ pay, then where would their income come from? Drop from sky?
I always thought that all advertising program works like this:
- The agent (like Nuffnang, Advertlets, Adsense, etc) approach potential advertisers (or vice versa) and discuss together to come up with a deal.
- They agreed on a deal. The advertiser agrees to pay RM10 for every 1,000 impression on say, 50 bloggers they chose.
- The advertisement campaign is on. For that one week, the advertiser gets 1,000,000 impressions from the 50 bloggers, and paid RM10,000 for the campaign.
- The agent takes 30% from the campaign. The rest is shared between the 50 bloggers based on the impressions they contributed to the campaign.
The logic is here. The RM10,000 is their sales, and the payment to the 50 bloggers is their cost of sales. With 30% gross profit from sales, I wouldn’t say it’s a lot. They have an office. They have staffs. They have to look for advertisers. They have to post all the cheques to bloggers nationwide. All these are expenses that are incurred to make sure their operations goes on smoothly.
But Danny’s post makes me think, how does companies like Nuffnang make money IF they’re not using a revenue sharing model? How do they make profit? I doubt the advertiser are willing to pay extra agent fees. I seriously doubt that.
Popularity: 7% [?]
Tagged!
KLJS tagged me. If it wasn’t for that meme, I think I wouldn’t have written a blog post for this week. I’ve been busy with work, and my ideas for writing is kinda dry lately. I have too many political stuff to write in this near-GE season, but I decided not to get myself in a blog-mess 
Anyways, here’s it is 
Simple instructions :
Use the first letter of your name to answer each question. Must be places, names … nothing made up. You can’t use your own name for the boy/girl’s name question. If you get stuck, skip to the next one.
Famous Singer: Greenday, Gorillaz… Band is counted right?
Four Letter Word: Geek!
Street: I’m not from Penang, but got such street as Jalan Gurney kah?
Colour: Green
Gifts/Present: Guns! :sweat:
Vehicle: Golf Buggy
Things in Souvenir Shop: Glass decoration
Boy Name: Giovanni
Girl Name: Gabriel
Movie title: Gladiator
Drink: Green Tea
Occupation: Gem Digger
Celebrity: Gong Li
Magazine: GamePro or something
U.S. City: Georgia?
Pro Sports: Golf. That’s the only letter G sports that I can think of. Is that pro sports?.
Fruit: Grapes
Reason for Being Late to work: Gangster blow up my car… :sweat:
Something you throw away: Garbage lor…
Something you shout: Gah!
And I don’t want to tag anyone. Here’s the list of people who did this meme.
- G for GeminiGeek (That’s Me!)
- K for KennyLJS
- M for Mariuca
- P for Pang KimFei
- T for Tak Feng & Li Li
- Y for Yung
So, just do the meme if your name starts with the alphabet that nobody do. I want to collect all 26 alphabets! 
Popularity: 4% [?]
Miri’s Online Community Gathering this December!!!
I got this news from Uchu Keling. Apparently, there will be an offline meet for all the members of Miri’s Online Community, namely the MiriCommunity.net, RumahDayak.com, MyKGM.net, RumahPanjai.com, RuaiKitai.com, other portals that we all may not know of its existence in Miri, and not forgetting, Miri Bloggers as well. I believe the invitation is opened to every Mirians that is active in the online scene, not only blogging, but also portals and discussion board.
Here’s the details:
Theme: We are one Big Family
Date: 29th December 2007 (Saturday)
Venue: Halo Cafe, Miri
Time: 6.00 - 8.00 pm (auspicious hours)
Main Sponsors: Halo Cafe
To be confirm sponsors: Advertlets.com
Interested to join? Register yourself by leaving a comment at Uchu Keling’s entry and you’re in 
I am definitely not going to miss the fun and probably free foods!! Mee Kolok naik, nasi kari naik, gaji haven’t naik lah… so free food all the way lah.. 
Popularity: 5% [?]
